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When people ask Don Gould how he knows that his product works, he answers: "Because babies stop dying." As part of a social enterprise consortium, Gould, who is both a product designer and ceramicist, helped to design and deploy simple, effective water filtration devices to the developing world. He talks with host Tim Zak about both the traditional production techniques and the new economy models for collaboration. Together, they deliver simple, life-saving solutions that are as robust as they are elegant. [Globeshakers audio from IT Conversations] <Program>