What does it mean to have a deeper, more geographic understanding of our changing world? Tamarat Belayneh says the answer can be found at the Environmental Systems Research Institute (ESRI). Its missions is to organize and analyze geographic data to help land planners and resource managers make better use of Geographic Information Systems (GIS). The importance of such systems is increasingly recognized. ESRI's role is to train people to gather and apply GIS information in new ways.
Dr. Moira Gunn learns about the challenge of getting essential medicine to all people while navigating through the legal guarantees of drugs patents, from WTO reps, Keith Rockwell and Antony Taubman.
Angel investors Joanne Wilson and Mo Koyfman talk about the VC perspective, given three live case studies chosen from start-ups presenting at the 2011 Web 2.0 Expo. They look at Freshocracy, a farm-to-table service, ElectNext, an on-line decision-tree voter's guide, and SocialPassport, an aggregator of social media.
Apple has built a successful retail store business that is based on giving customers a unique and positive experience whenever they enter the store. Carmine Gallo describes how other businesses can take advantage of the Soul of Apple to develop service strategies that will make them more profitable by considering every aspect of their customers and their needs.
An 'app-in-store' model is a dramatic shift from the bulky but comfortable advantages of a big corporate website, where large, constant refreshing or redeployment of the site's entire content happens up to 30 times everyday. Dion Almaer, Ben Galbraith expound on how Android technology is influencing big retail, including Wal-mart.
If Facebook were a nation, it would be the second-largest in the world. A billion images are uploaded there every four days. If Facebook were a president, it would be FACEbraham Lincoln! Michael Lazerow of Buddy Media scales Facebook and presents brand marketing schemes that have worked on the social network. Lazerow says the best campaigns are fairly straightforward. Given the immense popularity of Facebook as media, brands would be crazy not to try to connect with constituents there.
Introducing his topic as broadband's ubiquitousness as it applies to telephony, Martin Taylor explores the telephony landscape in the future, as well as the differences between fixed and mobile broadband. He also presents several fundamental elements of phone service, including phone numbers, network applications, and the relationship between the provider and the user; Taylor then explains how these key factors will what providers will successfully grow in the upcoming years.
The position of CMO - Chief Marketing Officer - is a relatively new C-level position that until recently had a reputation as the "hired gun" with a brief tenure. Lately, more rationality and analytics have been brought in to steady the corporate hand. Cindy Finnecy of IBM introduces a study of CMOs' future challenges. CMOs are looking for help in handling data proliferation, social engagement, device choices, shifting demographics, and other factors.
Author and tech consultant Shel Israel discusses the issues of publishing in an electronic format. He reviews how he went through the process of preparing his most recent book, Stellar Presentations, for the Amazon Kindle and other devices. In addition, to describing the overall ePublishing concept, he also discusses the various steps necessary to help make an electronic book successful.
Can you recall what it feels like when an opportunity is exploding, right in front of you? Like the gold rush in the United States in the 1800's, big data appears to be peaking right now. It certainly has gotten a lot of attention lately, but Mark Masden places it in context in this keynote address. Big data is just another phase of computer science and our use of computers to model, capture, and analyze business processes. Mark emphasizes that we avoid collecting data without a clear vision for its potential.