Topic: The Internet and the World Wide Web
One of the many concerns a web site operator has is how well a site performs. It's a relative but important issue and one over which the site operator only has partial control. Exceptional performance is possible but can also be lost. Site performance requires constant monitoring. Alois Reitbauer from dynaTrace discusses what should be monitored and how to do it.
Michael Dell discusses with John Battelle the development, goals, challenges and Dell's place within the IT industry. He founded Dell, Inc., and directed the company for over twenty-seven years to its present $60 billion value and 120 thousand employee size. He is an industry expert and offers insider views here about the state and direction of this major industrial segment as it impacts the way we live and interact.
Today's enterprises demand a comprehensive application performance management tool that keeps pace with the speed and complexity of the applications that it monitors. Brian Doll, Director, Technical Marketing at New Relic introduces the company's end-to-end application performance management tool.
Have writers been 'disintermediated,' like other 'middlemen,' from the relationship between their content and readers? Joanne Bradford, the CMO and Chief Revenue Officer of Demand Media, one of the largest content vendors on the web, talks to this point. Demand Media provides service articles and videos, the most popular being eHow.com. Bradford gives advice to writers on how to win the content game: Know what you're good at, build your fan base, learn the technology, and be prolific.
Artur Bergman, CEO of Fastly, tells everyone what he really thinks about ops software offerings and their marketing. Given the state of things, it's important for any ops manager to be a generalist, and be ready to delve into understanding the nuances of distributed systems to fix underlying problems that cause delays and loss of traffic. Months after this talk, Bergman made tools available on GitHub, beginning to cover the scope of things to know for optimum operations. Warning: Strong Language.
Once Andrew Savikas took over as CEO of Safari Books, he realized a few things about the online subscription model. First, he realized Safari Books has had a 100% growth each year for the last ten (10) years. Second, he witnessed the number of tablets double over Christmas 2011. This meant that customers were becoming accustomed to reading online and using online subscription services. In this keynote, Andrew suggests that subscription models offer a bona-fide business model for publishers of many genres of books.
President of StrangeLoop Networks Joshua Bixby guides us through what he calls the Mobile Revolution. He presents us with data his company has collected over the years in specific (though anonymous) case studies relating to the increase of mobile website traffic. The figures are compelling and the message even more. New entrepreneurs as well as internet-business veterans need to pay attention to the mobile market. It is already a non-negligible facet of internet commerce and will continue to grow in years to come.
The web revolution is happening in mobile. So says James Pearce, in his talk at eComm when he was Senior Director of Developer Relations, Sencha. HTML 5 and the mobile web might provide a way to mitigate the difficulties involved with a fragmented array of native environments. In a comparison of HTML5 with native environments, Pearce says its architecture would look like that of any native platform. Hear in this talk Pearce address what he says are HTML 5 myths, such as HTML 5 apps cannot be monetized.
Twentieth century advertising is caricatured as hucksters selling the 30-second TV commercial as a panacea for market obscurity. These days, advertising, experiential marketing, and public relations have taken off in the digital space. Michael Roth, head of Interpublic, says they have done some good business investing in digital and social media, besides their early investment in Facebook, and are set to offer the most responsive transmedia campaigns to their clients' needs.
John Partridge, President of Visa, Inc., and Dan Schulman, Group President, Enterprise Growth at American Express, are two of few people at the helm of the digital commerce evolution. How will the future of digital commerce look? They answer this intriguing question as they speak to John Battelle at the recently held Web 2.0 conference and discuss the exciting opportunities and challenges ahead in the area of digital commerce.