Topic: Media

As we use social tools on the web, design patterns are emerging. Social design must be organic, not static, emotional, not data-driven. A social experience builds on relationships, not transactions. In 2008, Yahoo!'s Christian Crumlish introduced the idea of social design patterns to BayCHI. In this 2010 program, he shares what he has learned, including principles of social design: Pave the cow paths. Talk like a person. Be open. Learn from games. And respect the ethical dimension.

Twitter's new Director of Geolocation shows how automatically geo-tagging tweets creates self-generating groups that act in the real-world. Twitter geotaggers help responders with fires in Southern California, earthquakes in China, and elections in Iran. At the where2.0 conference in San Jose, Othman Laraki offers Twitter API developers 'frictionless' ways to express and consume this new class of geodata.

Social networking has quickly gone from new technology to cultural movement. The diminishing cost of connecting through Facebook, Twitter, and LinkedIn expands and enhances those weak-tie relationships on the outer edges of our social circles most of all. Clara Shih of Hearsay Labs explains Facebook era psychology and the new norms and expectations it creates. It will shape our relationships with fans, followers, and customers.

Dr. Moira Gunn talks with Stanford University professor and author, Cliff Nass, about his new book, The Man Who Lied to His Laptop, and his theory that links people's interactions with computers and their social and professional life.

June Cohen of TED media takes us through TED's evolution from a conference, to a media company, and to a platform for spreading ideas. June shows us the kinds of challenges TED had to embrace and the obstacles they had to overcome. The risky business of radically open models, which June believes in, has led to fascinating unintended consequences. She shows us how smart scaling and innovative projects has allowed TED's dynamic growth to become a global team of professional volunteers dedicated to spreading ideas.

Skip Prichard's discussion of the future of the publishing industry uses a jar of jam, an NFL running back, and a jazz musician to offer lessons for the publishing industry. He discusses how the lines between print and electronic publishing have blurred and this has huge ramifications for the publishing industry. In handling this increased pressure, Skip explores three suggestions for publishers: simplify, connect, and conquer.

Dr. Moria Gunn talks with Dr. Aaron Blackledge, Medical Director for Care Practice, who's medical practice is driven thru social media.

Carl Malamud, president of Public.Resource.Org, describes observations which indicate how the internet wave, created in the private sector, has triggered success and could be extremely beneficial in the public sector in the future. He suggests that access to information and public documents may lead to more efficient government, more economic activity and better democracy.

Dr. Moira Gunn sits down with author, Nicholas Carr, to discuss the weird, new, artificial world in which we now live, through the pages of his new book, The Shallows: What is the Internet Doing to Our Brains.

Steve Gillmor muses about the present and possible futures like a "blind man at the toes of an elephant". He makes insightful comments on the death of RSS, the next wave of value, and the need for gestures. Steve explores harnessing Social Cloud Dynamics, the challenges of collaboration and the iPad, in the context in which these changes are happening. He also comments on the trouble with current business models as he shows how affinity groups will become powerful economic engines.