Team Member: Connie Michener
Connie Michener is a member of TeamITC, the wonderful folks who work behind the scenes to bring you programs from The Conversations Network.
Below is a list of all the programs Connie Michener has helped us publish.
Mike McCue, a serial web entrepreneur, compares his latest venture, Flipboard, to the 1957 Jaguar XKSS. Flipboard, a "social magazine" for the tablet, brings the best of print production values and sprinkles in social aspects in a web interface that is out to make a new premium web category. Mike describes his perspective, with online examples, of how art fits into his business model.
You want to know what's actually happening on your website? Google Analytics is a powerful tool that enables the following of website traffic. Susan Wojcicki, a senior vice president at Google, presents different features of Google Analytics, including innovations like dynamic diagrams, possibility of sorting data by many different criteria, custom variables, premium version for businesses that want SLA or more custom functionality, and a new feature that enables real time monitoring of web site traffic.
Have writers been 'disintermediated,' like other 'middlemen,' from the relationship between their content and readers? Joanne Bradford, the CMO and Chief Revenue Officer of Demand Media, one of the largest content vendors on the web, talks to this point. Demand Media provides service articles and videos, the most popular being eHow.com. Bradford gives advice to writers on how to win the content game: Know what you're good at, build your fan base, learn the technology, and be prolific.
Artur Bergman, CEO of Fastly, tells everyone what he really thinks about ops software offerings and their marketing. Given the state of things, it's important for any ops manager to be a generalist, and be ready to delve into understanding the nuances of distributed systems to fix underlying problems that cause delays and loss of traffic. Months after this talk, Bergman made tools available on GitHub, beginning to cover the scope of things to know for optimum operations. Warning: Strong Language.
Once Andrew Savikas took over as CEO of Safari Books, he realized a few things about the online subscription model. First, he realized Safari Books has had a 100% growth each year for the last ten (10) years. Second, he witnessed the number of tablets double over Christmas 2011. This meant that customers were becoming accustomed to reading online and using online subscription services. In this keynote, Andrew suggests that subscription models offer a bona-fide business model for publishers of many genres of books.
Twentieth century advertising is caricatured as hucksters selling the 30-second TV commercial as a panacea for market obscurity. These days, advertising, experiential marketing, and public relations have taken off in the digital space. Michael Roth, head of Interpublic, says they have done some good business investing in digital and social media, besides their early investment in Facebook, and are set to offer the most responsive transmedia campaigns to their clients' needs.
Hold on to your smartphones -- she's been criticized for talking too fast with too many ideas before and she intends to do it again now. Mary Meeker, formerly managing director at Morgan Stanley and now partner at famed Internet venture firm, Kleiner Perkins Caufield and Byers, reports on Internet trends. In this talk, recorded on 10/18/2011, Mary tries for twelve trends in twelve minutes. Things are looking up, with ever-faster adoption of devices, a new audio push, and e-commerce on the rise.
Do not let what you see in the front window at eBay distract you - it is the backroom of the shop that is really interesting. eBay announced X.Commerce, its shopping and payments platform services in late 2011. On top of its acquisition of PayPal, eBay is bulking up into an online payments powerhouse! John Donahoe, president and CEO if eBay, talks with John Battelle about retail and the trends for online purchasing and payment.
Can you imagine the U.N. running the internet? The internet has been a Wild West of innovation, fortune-changing, and, yes, job growth, but now regulation steps in, says Daniel Weitzner, Deputy Chief Technology Officer for Internet Policy in the White House. Here, he discusses the global open internet and its relation to governments and public perception. He emphasizes the importance of open access to information on the internet for innovation and job growth, yet this is offset by growing trust issues.
Apple and Google are both big enough to buy AT&T. So, would they want their own carrier? Jan Dawson of Ovum Telecoms makes a ten-year projection for the telecom industry. He predicts two trends. A shift in value from carrier to content. And the needs of telecom consumers driving the development of offers, which in turn will lead to the formation of two types of players -- the S.M.A.R.T. and the L.E.A.N.